Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation by Alexander Schuhmacher (Author), Markus Hinder (Author), Oliver Gassmann (Author)This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies.
2016 | ISBN: 3527339132
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